LUMIÉRE
Logo Design Project
Objective
They wanted me to create a logo for their upcoming festival.
Problem
Team Lumiere reached out to me after checking my work on Behance. Their requirements were that the logo should be in a geometric shape that somehow represents their festivals and should have a type with it. Also, they wanted to use that shape in the event's different aspects. They wanted their logo to be bright but not too bright and something that could make a statement in a very confident manner.
Solution
After discussing, we agreed to go with a triangular 3D shape because it replicates the style of their lighting pattern. We chose green for the color, which is a great mixture of bright colors but not too bright. Additionally, green makes a statement because it represents healing, generosity, relaxation, etc. We used shapes in different colors to represent the role of the team, departments, areas, etc.
LOGO INSPIRATION
3d Triangle replicating the style of their lights.
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KEYWORDS
Generating keywords is one of the most
efficient ways to begin the journey of not
only creating concepts for the logo itself,
but for understanding and really getting
to grips the brand and the client.
Eurostyle
For the font choices, we went with Eurostyle font, which has a very geometric style that stands out and makes a bold statement just like the geometric logo.
SF Pro Display
SF Pro because it is very natural and flexible, which works well in body copy, footers, captions, etc. Moreover, it also has a round variant that works with geometric shapes.
