Objective

The objective is to create a product and packaging design for a new drink.

Problem

With so many alcoholic beverages, milk, and juices in the market, why not focus on something essential like water? The idea behind Mars is to create a unique and rare product, just like the precious water discovered on the planet Mars. The challenge was to make the product stand out from the rest, be different, and out of the box. Additionally, a slogan needed to be created for the product.

Solution

To make the product unique, we decided to use metal instead of plastic bottles and added a small handle. The brand color is black and silver, which gives it a premium look. The slogan for the product is "Water like never before," to reflect the purity of the water. The water is 100% carbon-free polar iceberg water, which is a unique experience. We also added energy water at the bottom to emphasize the fact that water gives you energy.

Nutritional facts were also added to give consumers more information. The brand pattern represents the layers of an iceberg with a crown on top to show that water is the king of drinks. The astronaut stamp on the label represents the connection of water with the planet Mars. The astronaut illustration on the cap makes the cap design more effective.