SOCIAL MEDIA MARKETING
ONCE UPON A CHILD
Social Media Marketing
Objective
The Objective was to create social media banners for their upcoming fall sale.
Problem
During a visit to the grocery store, I ran into a friend who was taking a break outside the Once Upon a Child store. After exchanging pleasantries, he mentioned that his store was looking for someone to help with a social media banner for their upcoming fall sale. He called his manager, who was impressed with my work and asked me to create different sizes of social media banners with the same design. As a kid's store, they wanted the banner to be graphically rich with fall colors and a playful font style.
Solution
To create a fall feeling, we used red-orange flowers, shades of green, and purple and yellow leaves, which change color in the fall. We included many flowers, grass, and leaves to keep the design graphically rich. We chose a peach color for the background to represent a fresh start for the season, calmness, and balance. To make the banner more accessible, we made the "Shop Now" button purple. The logo was kept in the same style as requested but with the addition of playful colors.
GG POKER
Promotional Material
Objective
The objective is to create and assist in creating various materials for promotion and events.
Problem
The problem is to design a master PSD image for an online gaming promotion ($1000 freeroll deposit offer), two web advertising banners, and one paid social media post image or video (GIF). You have been given the freedom to use your creativity as long as you portray key information clearly while fitting the look and feel of the brand.
Solution
After researching and learning about the brand, I discovered that they use many red, gold, and black colors. So, I decided to use those colors as they helped me to capture the brand's feel and look. To show a gaming promotion, I used dice in the background along with cards and Poker chips, which also conveyed information about their brand. I used different types of textures and duotones in the background to give it more depth. To convey the original message, I created $1000 text in the shape of a helium balloon, making the background eye-catching but not overpowering the main text. I then added the rest of the text about the rules and regulations along with their logo. I created different sizes for Master PSD, banners, and GIF-paid posts. The final result was a great success, and they were amazed.
PHERALRAGE
Twitch Banner
Objective
To create a Twitch banner for Twitch streamer.
Problem
Pheralrage is a Twitch streamer who needs Twitch banners for various occasions like when he is on break, offline, streaming soon, etc. He wants the banners to have black, white, and yellow colors and a clean and effective design.
Solution
To create a suitable banner, I checked his stream and learned about the games he played. Since he used a boomerang as his main weapon, I chose boomerang graphics to design the banner. I used different shades of black to give depth to the design and added a yellow color to match his energetic, warm, and optimistic personality. This resulted in an effective and appealing banner design for Pheralrage's Twitch channel.
